Property Detail Redesign

Situation
Eye tracking analysis reveals that users are struggling with property booking.

Objective
Optimize property booking flow and increase conversion rate.

Role
UX Designer

Process
Comparative/Competitive Analysis > User Research > Workflow Analysis > Wireframes > Prototype > Usability Testing > User Feedback > Documentation for Development

Solution
The final prototype reflect property detail page giving users full control over booking process.

Result
Users are able to perform as few or as many actions on property detail page as they prefer, in a non-linear fashion, while contextual options are dynamically displayed to enable rapid task completion.

  • UX Research
  • Product Structure
  • Sketches, Wireframes, and Prototypes
  • Usability Testing



Do you need a UX guy?

Starting a new project or solving a problem with an existing product or service?