Meet the designer
Pavel Kroupa
I’ve worked across international teams, refining methods that bridge cultural differences and improve team performance. I focus on leading projects and teams effectively, ensuring outcomes align with user needs and business objectives.
How I Work
User-Centered and Collaborative
My work combines expertise in technology, psychology, and anthropology to design user-centered digital products. I use human-centered design principles and collaborative problem-solving to deliver products that solve real challenges. I enjoy working closely with developers and stakeholders to align on shared goals and bring ideas to life.
Feedback and Growth
Feedback is a cornerstone of my approach—I give it, take it, and use it to continuously improve.
Outside of Work
I’ve mentored aspiring UX designers at Femme Palette, taught Design Thinking principles to students at CVUT University, and shared insights at events like the Czech Online Expo.
Meet the designer
Pavel Kroupa
I’ve worked across international teams, refining methods that bridge cultural differences and improve team performance. I focus on leading projects and teams effectively, ensuring outcomes align with user needs and business objectives.
How I Work
User-Centered and Collaborative
My work combines expertise in technology, psychology, and anthropology to design user-centered digital products. I use human-centered design principles and collaborative problem-solving to deliver products that solve real challenges. I enjoy working closely with developers and stakeholders to align on shared goals and bring ideas to life.
Feedback and Growth
Feedback is a cornerstone of my approach—I give it, take it, and use it to continuously improve.
Outside of Work
I’ve mentored aspiring UX designers at Femme Palette, taught Design Thinking principles to students at CVUT University, and shared insights at events like the Czech Online Expo.
Testimonials
What People Are Saying
Hear from those who’ve worked with me and see the impact.
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean UX approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
Working with Pavel has been a great experience over the years. I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean UX approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
Working with Pavel has been a great experience over the years. I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean UX approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
Working with Pavel has been a great experience over the years. I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean UX approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
Working with Pavel has been a great experience over the years. I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean UX approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
Working with Pavel has been a great experience over the years. I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean UX approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
Working with Pavel has been a great experience over the years. I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean UX approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
Working with Pavel has been a great experience over the years. I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean UX approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
Working with Pavel has been a great experience over the years. I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
Tell Me What You're Stuck On
One call. If I'm not the right person for it, I'll say so.
35+
Clients since 2014
Tell Me What You're Stuck On
One call. If I'm not the right person for it, I'll say so.
35+
Clients since 2014
Tell Me What You're Stuck On
One call. If I'm not the right person for it, I'll say so.
35+
Clients since 2014