Case study

Designing Simple Cryptocurrency Exchange

Client

Industry

Fintech

Role

Design Leadership @ Coinmate

Challenge

Streamlining Complexity in Cryptocurrency

Coinmate, a leading cryptocurrency exchange, with over 100k users, is redefining its user experience to connect with a broader audience. The platform's usability and onboarding flow were identified as bottlenecks for user acquisition and retention.

The goal was clear:

Make cryptocurrency trading accessible, intuitive, and conversion-friendly, even for non-crypto enthusiasts.

Solution

Crafting an Intuitive Trading Journey

Deep User Research
- Conducted interviews with current and potential users to understand pain points.
- Performed UX audits to identify friction in key flows, including the exchange process and portfolio management.
Revamped Deposit and Withdrawal Flows
- Simplified the deposit and withdrawal processes with clear, step-by-step guidance.
- Integrated visual cues to make transactions seamless and user-friendly.
Improved Portfolio Dashboard
- Designed a customizable portfolio dashboard for managing multiple accounts effectively.
- Enhanced accessibility with advanced data visualizations to improve usability.
System-Wide Design Enhancements
- Introduced persuasive microcopy to guide users through decision-making.
- Unified the design system across the platform to ensure consistency and a seamless user experience.

Results

Measurable Impact

+40% increase in user retention within the first three months post-redesign.
+50% faster development and deployment by streamlining the design system and unifying components across the platform.
Significant reduction in support queries related to the streamlined processes and microcopy that guides users through the exchange process.

Takeaway

Making Crypto Accessible

Coinmate showed how even a cryptocurrency exchange can be made simple and user-friendly.

By prioritizing clarity and empowering users, the platform became a place where anyone—from first-time traders to seasoned pros—could confidently trade and manage their portfolio.

"What stands out is Pavel's Lean product dev approach…"

"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"